> ## Content Index
> Fetch the complete content index at: https://blog.appsfinal.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Split URL testing vs. A/B testing on Shopify: which one do you need?
- URL: https://blog.appsfinal.com/split-url-testing-vs-a-b-testing-on-shopify-which-one-do-you-need/
- Published: 2026-10-08T08:17:13.000Z
- Updated: 2026-10-17T08:17:37.000Z
- Description: Testing a button colour and testing a whole landing page are different jobs.
- Author: Team Final Apps
- Tags: Conversion, #app-ab-testing, #demo

## Element tests

Change one thing on a page and measure the difference. Good for headlines and calls to action.

## Split URL tests

Send traffic to two entirely different pages. Good for redesigns and new layouts.

## How long to run a test

Until each variant has enough conversions to trust the result, and at least one full week to cover weekday swings.