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Split URL testing vs. A/B testing on Shopify: which one do you need?

Testing a button colour and testing a whole landing page are different jobs.

By Team Final Apps
Split URL testing vs. A/B testing on Shopify: which one do you need?

Element tests

Change one thing on a page and measure the difference. Good for headlines and calls to action.

Split URL tests

Send traffic to two entirely different pages. Good for redesigns and new layouts.

How long to run a test

Until each variant has enough conversions to trust the result, and at least one full week to cover weekday swings.

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